Prior to the release of ‘complex (demo)’ in August, the song quickly became a viral TikTok phenomenon, inspiring cover versions from the likes of Camila Cabello, King Princess, Madison Beer, Tom Walker and more, with The New York Times stating that “in just a couple days, ‘complex’ became a trigger for what felt like a global group hug”. It was named Tune of the Week by Jack Saunders on his BBC Radio 1 Future Artists show, and the Greg Kurstin-produced follow-up named BBC Introducing Track of the Week.
Prior to the release of ‘complex (demo)’ in August, the song quickly became a viral TikTok phenomenon, inspiring cover versions from the likes of Camila Cabello, King Princess, Madison Beer, Tom Walker and more, with The New York Times stating that “in just a couple days, ‘complex’ became a trigger for what felt like a global group hug”. It was named Tune of the Week by Jack Saunders on his BBC Radio 1 Future Artists show, and the Greg Kurstin-produced follow-up named BBC Introducing Track of the Week.
